"A" Sized Paper: Standard range of paper sizes used internationally. Common Sizes range from A7 to A0 (with A7 the smallest) E.g. A4 is 210mm x 297mm used for Letterheads and Continuation Sheets.
Amendments: Changes made by the client or designer to a piece of Artwork, prior to it being approved (and then sent to Print).
Artwork: All design work including type, photos and illustrations, intended for printing.
Bleed or Bleed Edge: Printing that extends to the very edge of the page. Artwork is created with a "Bleed Edge" so that once the paper is cut to size, the ink goes to the very edge of the sheet.
Blow-Up: To "Blow-Up" an image, means to enlarge it, usually by a percentage.
CMYK: Abbreviation for cyan, magenta, yellow and key (black), the four process colours used on a printing press.
Collate: To organize printed pages into the correct order.
Crop Marks: Lines added to the outside edge of a design (using software) to show where the paper needs to be cut and to also help with registering each colour of a print job.
Desktop Publishing: Also known as "DTP". A technique of using a personal computer to design images and pages, and assemble type and graphics.
Dots-per-inch: Also known as "DPI". A measure of resolution for devices such as scanners, monitors and laser printers. In particular refers to the number of individual dots produced within one square inch (2.54 cm) of space.
Double-Sided: To print a job on both sides of a piece of paper.
EPS: Encapsulated PostScript, is a self-contained graphics file format.
File Format: A type of format for encoding the information in a data file. Some common image file formats include TIFF, JPG, and EPS.
Font: Also referred to as Typeface. In typography, a typeface is a coordinated set of glyphs designed with stylistic unity. A typeface usually comprises an alphabet of letters, numerals, and punctuation marks.
Four-color Process Printing: Technique of printing that uses black, magenta, cyan and yellow ink to simulate full-color images. Also called color process printing, full color printing and process printing.
Imposition: Layout of pages (using software) so that they print in the correct sequence when printed, cut and bound. Also known as "Imposing" a job.
JPEG: A commonly used standard method of compression for photographic images.
Landscape: Orientation of paper in which width is greater than height. (Opposite of Portrait.)
Letter Paper: In North America, 8 1/2' x 11' sheets. In Europe, A4 sheets.
Logo (Logotype): A company, partnership or corporate creation (design) that denotes a unique entity.
Media: Refers to both the type of device artwork may be saved on (e.g. CD/DVD/Zip Disk) or the paper/substrate used to print a job.
Offset Printing: Printing technique that transfers ink from a plate to a blanket to paper instead of directly from plate to paper.
Pantone: Pantone Inc. is a corporation headquartered in New Jersey, USA, most well-known for its Pantone Color Matching Systems used in a variety of industries, primarily printing.
PDF: Portable Document Format. Open file format created by Adobe Systems in 1993. Used for encapsulating a complete document that includes the text, fonts, images, and 2D vector graphics that compose the document. Used in the graphics industry as an extremely convenient way of proofing a job prior to printing.
Pixel: Short for picture element, a dot made by a computer, scanner or other digital device.
Pixels-per-inch: Also know as "PPI". A measurement of the resolution of a computer display, related to the size of the display in inches and the total number of pixels in the horizontal and vertical directions. PPI may also be used to describe the resolution of an image scanner or digital camera.
PMS: Pantone Matching System. Pantone colors are described by their allocated number (eg 'Pantone 130' or sometimes referred to as 'PMS 130'). PMS colors are almost always used in branding to ensure colour uniformity across all printed documents.
Portrait: Orientation of paper in which height is greater than the width. (Opposite of Landscape).
Process Colour (Inks): The colours used for four-colour process printing: yellow, magenta, cyan and black.
Proof: Given to a customer to show how a printing job will appear when finished. A way of checking the design before the job is sent to print.
Register: To place printing properly with regard to the edges of paper and other printing on the same sheet. Such printing is said to be "in register".
Resolution: Sharpness of an image on film, paper, computer screen, disc, tape or other medium. High-Resolution or Hi-Res is generally known to be 300dpi.
RGB: Abbreviation for red, green and blue, the three primary colours shown by a computer monitor.
Sans-Serif Font: In typography, a sans-serif or sans serif typeface is one that does not have the small features called "serifs" at the end of strokes. The term comes from the French word sans, meaning "without".
Serif Font: In typography, serifs are non-structural details on the ends of some of the strokes that make up letters and symbols. A font that has serifs is called a serif font (or seriffed font).
Separations: In four-colour process or spot colour printing, to separate the colours so that they can be printed one colour at a time.
Single-Sided: To print a job on only one side of a piece of paper.
Spot Color: Any single colour ink, usually from the Pantone Colour System.
TIFF: Tagged Image File Format (abbreviated TIFF) is a file format for mainly storing images, including photographs and line art.
Up: Term to indicate multiple copies of one image printed in one impression on a single sheet. "Two up" or "three up" means printing the identical piece twice or three times on each sheet.
Watermark: Translucent logo in paper created during manufacturing by slight embossing from a dandy roll while the paper is still approximately 90 percent water.